Consumer Packaged Goods
Consumer Packaged Goods are products that we use daily and require routine replacement or replenishment. These can range from food, beverages, cosmetics, cleaning supplies, to over-the-counter medicines. Unlike durable goods like cars or appliances, CPGs have a short lifespan and are frequently consumed.
Why is CPG Research Vital?
Market Evolution
Consumer Insights
Sustainability Concerns
As markets and consumer preferences change, so does the need for CPGs to adapt. Through research, companies can predict trends and respond promptly.
Gathering direct feedback from consumers.
With global emphasis on reducing waste, understanding how CPGs can be produced sustainably is paramount.
Techniques in CPG Research
Surveys and Questionnaires
Understand not just what consumers are buying, but why they are buying it. Dive deep into consumer psyche, culture, and motivations.
Focus Groups
Small groups discussing their preferences, likes, and dislikes.
Online Analytics
Studying online buying behavior, reviews, and feedback.
Product Testing
Introducing a product in a controlled group and gathering feedback.
Note: Client consultations are available by appointment on select days. Please contact us to schedule your appointment.
US Office:
Aristocrat Global HQ, TechIQ block, Delaware.
651 N Broad St, Middletown, DE 19709, United States
HQ 1:
Aristocrat Intelli-Tech (iT)
Aristocrat Research Centre For Innovation And Deep-Tech,
West Tech block,
TIDEL Tech Park, Chennai, India.
HQ 2:
Aristocrat Global Research Consortium & Centre for Scientific Research & Innovation,
Centre for Innovation and Technology Transfer,
3rd Floor, Centre For Advanced Studies,
Sathyabama Institute Of Science And Technology.
OMR, Chennai-119.