Consumer Packaged Goods are products that we use daily and require routine replacement or replenishment. These can range from food, beverages, cosmetics, cleaning supplies, to over-the-counter medicines. Unlike durable goods like cars or appliances, CPGs have a short lifespan and are frequently consumed.
Why is CPG Research Vital?
As markets and consumer preferences change, so does the need for CPGs to adapt. Through research, companies can predict trends and respond promptly.
Gathering direct feedback from consumers.
With global emphasis on reducing waste, understanding how CPGs can be produced sustainably is paramount.
Techniques in CPG Research
Surveys and Questionnaires
Understand not just what consumers are buying, but why they are buying it. Dive deep into consumer psyche, culture, and motivations.
Small groups discussing their preferences, likes, and dislikes.
Studying online buying behavior, reviews, and feedback.
Introducing a product in a controlled group and gathering feedback.